Say What is a Foo-JAIR?
‘Fougère’ is the French word for a fern plant. In perfumery, the term refers to an olfactive family. Intriguingly, unlike the floral or woody families that literally describe their corresponding scent profiles, the fougère family refers to an abstract concept. In other words, fougère perfumes do not smell like ferns.
A fougère signature usually combines citrusy lavender, florals and mossy coumarin. The French house of Houbigant created the original nineteenth century composition called Fougère Royal that spawned an entire fragrance dynasty. The scent included a then new synthetic molecule (hay-like, sort of sweet and grassy odorant) called. And the family was born.
The Indian market has tended to strongly appreciate the fougère family, with its fresh top which is traditionally aromatic and citrusy and its generous powerful heart and base. Though very diverse in facets these days (can have leathery or gourmand or many other aspects), the family is always a sophisticated combination of invigorating bright freshness with a warmer, deeper toned heart and base.
Though Fougère Royal originally targeted women, our fathers and uncles have loved Brut by Fabergé, Drakkar Noir (Guy Laroche) and Kouros (YSL) over the years. The family continues to evolve creatively with gorgeous twists and turns. ALASA BOMBAY’s STOLEN GLANCE is a modern fern expression, with a cocktail combining zing with fizzy green florals and a warm earthy-woody base
Comments